Business Solution Blog

Founder of PT Martina Berto, Martha Tilaar said it glocalization strategy since the 1990s. Unfortunately, despite having to fly to many countries products, Martha Tilaar products are still experiencing rejection in their own country.

Like today, Trans Studio Martina Berto Makassar still refuses to open outlets Martha Tilaar there. “The reason is not level, imagine. I will write to Mr Chairul and Pak Kalla about this,” said Martha to cash.

He regretted, a local businessman who always said pro local products was adopted different policies on malnya. He hopes, saying the two businessmen are in accordance with his actions.

Digging local wisdom into sniper stance Martha Tilaar Group or PT Martina Berto ford cosmetics business. This local flavor is often contained in the color trend Martha Tilaar eg; Dusk in Sriwedari, Pusako Minang, and most recently Song Woods Sumatra. Through marketing strategies glocalization, natural and scientific concoction is then brought to the global market.